Public Relations have a history as old as civilization. Though it evolved into a professional expertise domain only from the early 19th century it soon became a specialized field. When one says Public Relations Communication the thought invariably goes to Marketing and Advertising. That is because it is the visibly active aspect of Public Relations. But actually, PR Communication is much more than that.
Today PR Communication spans the whole gamut of human endeavours, be it Social Engineering, Public Awareness efforts, Business, Politics, Education, Crisis Management and the list goes on and on. That’s why a number of professionally managed outfits like Kerala-based Kome Vertika have come up to help clients in 360 degree communication requirements of clients.
Let’s look at it in a realistic way: Not just doing but communicating effectively why you are doing it and why it makes a difference to everyone’s life is vital for any endeavour to succeed. As Winston Churchill once said, “The difference between mere management and true leadership is communication.” Nothing can be more clearly stated than this. And more so today. That is why there is no surprise that a professional agency in South India like Kome Vertika has been impactful in a very short time.